Personal branding can help you control the narrative about yourself and introduce yourself in the best light possible. 

It's also a way to stand out from the competition. 

In a world where everyone has a website and an online presence, personal branding can help you make yours stand out from the rest

So To build a strong Personal Brand you need to answer 3 questions:

- What is your expertise?

- Who are the people you want to create content for?

- Can you create contents that are unique(different from your competition) and Authentic at the same time

P.S. - Investing in building Personal Branding would be the best investment in your life.