Here are 12 reasons why building a personal brand is important: 

1. Increased recognition and credibility: 

- Personal branding can help you gain recognition and credibility in your field or industry by showcasing your unique talents and abilities. 

- This can help you stand out from others in your field and establish yourself as a thought leader or expert in your area of expertise.

2. Improved career opportunities: 

- A strong personal brand can also help you improve your career prospects. 

- By highlighting your skills and accomplishments, you can make yourself more attractive to potential employers and recruiters, which can lead to better job opportunities and higher pay.

3. Greater control over your online presence: 

- Personal branding also gives you greater control over your online presence. 

- By creating and curating content that reflects your personal brand, you can shape the way others perceive you and ensure that your online image aligns with your goals and values. 

- This can be especially important in today's digital world, where a strong online presence is increasingly important for personal and professional success.

4. You Become More Memorable

- Creating a brand identity isn’t limited to making your products/services memorable. 

- It makes your brand more authoritative in the market. 

- Are you worth remembering? Or, why should people remember you?

- Some of the leading personal brands are truly unforgettable. 

- Have you ever noticed that memorable people are great at attracting others?

- It’s because they manage their impressions. We know from research that first impression matters. 

5. Your Business Starts To Sell Itself


- Once you get content out there and create a brand story people will start to see your content online and start to lean into your message and story more which will eventually turn them into raving fans making them loyal customers. 

- If your personal brand has failed to tell a story, it would become increasingly difficult to keep your audience engaged.

- Building a true narrative is probably the most effective personal branding strategy. 
So, craft a story around your brand that your people can relate to and engage with.

6. You Control How People View You

- It sounds like a challenging task to control the way people view you. 

- But personal branding gives you the full power to create any brand you want with any style and any messaging.

- That’s the fun part of creating a personal brand because you can create your own rules. 

- When you don’t have a personal brand, people create their own perception making it harder for you to build a relationship with them. 

- A brand cuts out a lot of manual work because you have more opportunities to reach more people in more places at more times. 

7. Get To Show Your Personality

- This is what can set you apart from the crowd. You get to tell your story and tell it however you want.

- Our personalities are what makes us unique and memorable and that is what gets people to like or dislike us. 

- We want to show this personality in our brands. We want to find the people who love and hate you. It’s important to rid yourself of the people who do not relate to you and your brand.

- You are your brand. Regardless of what projects you’re working on, what products you’re selling, or whatever your expertise is, keep in mind the impact you create on your audience. 

- A personal brand can be a life-long project that keeps evolving over time.

- People who build the biggest brands in the business understand that there are no set rules for creating a brand identity or online presence.