Social Media Strategy & Execution

Developed and implemented monthly content calendars for platforms like Instagram, LinkedIn, and Facebook.

Managed brand-specific Instagram channels (e.g., @allinxzebra), increasing engagement and follower base organically.

Created engaging stories, reels, and static posts for brand awareness and product promotion.

Content Creation & Coordination

Collaborated with graphic designers and content writers to develop creative, high-performing campaigns.

Designed product-focused visuals, festive creatives, and awareness content aligning with current trends.

Amazon Brand Promotion

Promoted Zebra Technologies and other partner brands on Amazon through social media-driven campaigns.

Highlighted product features (barcode scanners, printers, etc.) via informative posts and customer-centric storytelling.

Performance Tracking & Reporting

Tracked social media analytics and campaign performance using Meta Business Suite and Instagram Insights.

Suggested optimizations to improve content engagement and reach.

Cross-functional Collaboration

Worked with the e-commerce and marketing teams to ensure brand consistency and campaign alignment.

Contributed creative input for new product launches and promotions.

Trend Monitoring & Innovation

Monitored industry trends to keep content fresh and audience-relevant.

Initiated seasonal and occasion-based campaign ideas (e.g., Yoga Day, Diwali, Raksha Bandhan).