Objective: Designed a comprehensive 3-month marketing campaign for HealthifyMe, reflecting the brand's empathetic, knowledgeable, and innovative personality. The campaign aimed to inspire and motivate individuals pursuing weight loss and fitness goals amidst their busy lifestyles. I created engaging content for static ads, push notifications, billboards, and print, incorporating interactive challenges and outdoor fitness options. The tone was inspirational, humorous, simple, and friendly, aligning with HealthifyMe's brand voice. Additionally, I developed a media plan and content calendar to ensure consistent and effective communication across all platforms.

Tools: Notion, Canva, Google Sheets, Grammarly

Time Taken: 5 Hours