Objective - To act like a copywriter (except for I AM one) who will lead the messaging and positioning for a B2B SaaS product, Economize (economize.cloud), which helps companies optimize their cloud spending on platforms like AWS and GCP.

Tools And Strategies used - I'll be honest, I did use AI to understand better about this industry. I also went through the websites of Economize's competitors to see what they are doing so that I can craft something different for this company. Apart from that, this assignment is submitted on GDoc and I used loom to explain my work. 

Expected Outcome - I am confident Economize would find my copy much in line with their brand voice & goals as well as this copy would help them improve their overall marketing efforts and secure leads because it's written in a way that it speaks directly to their customers. 

Time taken - The overall time taken on this project was around 5 hours. 

Ownership - This project was taken by my own will (thanks to Fueler for hosting the project) to showcase my craft as well as prove to be a good candidate for the role of senior copywriter at ThunderClap.