(So far, one of the most interesting and indulging projects I have worked on, apart from any outcome, I just truly enjoyed working on this one.)

Ownership - This project was given as an assignment by Zolo as part of their hiring process to check my expertise in my craft and what's my thought process behind whatever you are going to see in this assignment. 

Zolo is a co-living platform that takes care of accommodations in India for students and working professionals. (Bruhhh they got a real nice business)

There were 2 assignments: 

Assignment 1: 'Zolo Homes – A Place to Belong' Campaign Strategy

👀Objective - Design a heart-touching social media campaign that resonates with ZoloStays’ core audience (students, working professionals, and residents), promoting Zolo homes as more than just accommodation—a place to belong.

📑Task- Create an end-to-end campaign strategy to drive brand awareness, increase followers, and encourage lead generation by showcasing the community spirit and the personal touch ZoloStays brings to its residents.

💥Expected Output:

-A detailed campaign strategy document.
-Content ideas and a calendar.
-Engagement and lead generation plan.
-Metrics for measuring campaign success.

Assignment 2: ‘ZoloStays – Life Beyond a Room’ Influencer-Driven Content Strategy

👀Objective- Develop an influencer marketing strategy to increase ZoloStays’ social media followers, drive brand awareness, and generate leads by showcasing the lifestyle and benefits of living in Zolllproperties.

📑Task- Craft a content strategy driven by influencers that highlights the experiences, amenities, and vibrant lifestyle ZoloStays offers, focusing on expanding brand visibility and follower count while generating interest from potential residents.

💥Expected Output:
-Influencer selection and collaboration plan.
-A detailed content strategy with a calendar.
-Follower growth and lead generation tactics.
-Metrics to track the success of the influencer campaign.

Tools and Strategies Used - Brain, night time creativity, notion (honestly)!

Total time taken - Approx. 12 hours 

Outcome - An immensely detailed marketing campaign with strategies, plans, ideas and all the nitty-gritties that revolve around this space! 

Personally, this assignment DOES do some good level justice to showcasing my creativity skills and I hope you enjoy going through it.