This project was assigned by D'you for the role of Brand Marketing Executive. 

Inside, you'll see the following : 

Task 1 . 5 Impactful Influencer Collaborations 

A. Identify 3 influencers the brand has not yet tapped into but should consider collaborating with for unlocking a new target audience for the brand. 

B. Identify 2 influencers the brand has not yet tapped into but should consider collaborating with for positioning the brand as a premium brand for HNI target audience.

Task 2. Ad Campaign Brief for the Brand’s First Ad Film

Create a brief for the brand's first-ever ad campaign. The ad can be for digital, print, or broadcast, but you should focus on key objectives, messaging, and creative direction.

Task 3. Cross-Brand Collaboration Idea

Propose a brand collaboration with another brand or industry partner, that could amplify the brand’s reach and enhance its image.

Task 4. Offline Pop-Up Event

Design an idea for the brand’s first individual pop-up. This is an opportunity for customers to engage with the brand in person and experience the product in a unique way.

Time taken : The project took nearly 5 hours.