I edited and executed a performance marketing advertisement for First Club, a shopping app designed to offer exclusive deals and a seamless purchasing experience. The objective was to create a fast-paced, scroll-stopping creative that could capture attention instantly and drive conversions.

I focused on sharp cuts, engaging transitions, and high-retention pacing, ensuring the product value and offers were communicated clearly within the first few seconds. The edit was optimized for digital platforms, balancing visual appeal with performance metrics like engagement and click-through rates.

This project strengthened my ability to craft conversion-driven content where every frame is designed to retain attention and push user action.