Performing Competitive Landscape and Gap Analysis is crucial for businesses aiming to grow strategically and stand out in their market. 

Why Do Competitive Landscape Analysis?

Understand Your Market Position

Identify Key Players and Trends

Compare your marketing efforts and product offerings

Anticipate potential disruptions or aggressive moves from competitors

Why do Gap Analysis?

Discover missed opportunities

Optimize product features

Refine marketing and content strategy

HubSpot AI 

What works well for them:

• Extensive long-form guides optimized for SEO on AI tools and applications.
• Free resources they offer (e.g., templates and whitepapers) to capture and retain leads.
• Entertains their social media followers with interesting posts curated by storytelling, memes and informative creatives.
• Engages subscribers through interactive webinars and email campaigns.
• Keeps their users actively connected with their applications through community and forums.

SEO Tactics:

• HubSpot consistently targets high-volume, evergreen keywords to drive long-term traffic.
• Keywords are selected to align with user intent at different funnel stages, from awareness to decision-making. From tips & tricks to templates, they’ve got it covered.
• HubSpot updates old blog articles for new data and trends.
• Multi-language and Global SEO translating high-performing pages for non-English speakers.

Missed Opportunities:

• Limited content forms, especially short forms, emphasize AI strategies. They mostly stick to branding strategies.

Zapier Blog & AI Content Hub

What are they doing well:

• Focus on automation, providing actionable "how-to" content and workflows.
• Strong affiliate integration via tool recommendations embedded in blog posts.
• Effective use of case studies showcasing real-world applications of AI.
• Zapier's blog emphasizes practical, actionable content. Posts like "How to Automate Instagram Posts with Zapier" target users searching for task-specific solutions.
• Comparison Articles for example: "Zapier vs. IFTTT: Which Is Better?" positions Zapier against competitors, helping users make informed decisions.

SEO Tactics:

Zapier focuses on long-tail keywords with clear user intent, such as:

• "How to automate [specific task]"
• "[Tool A] to Zapier integrations"
• "Best automation tools for [industry]"

Missed Opportunities:

• The focus is narrow on workflows and does not cover broader AI tools for creativity or strategy.
• Failed to impress their followers with social media content strategy. Only similar content forms like webinars on their Linkedin Page.
• Minimal audience engagement through storytelling or community-building initiatives on social media.