Disclaimer: Please note that this is a mock project with no affiliation with real-world corporations.

A Spec-ad for Zomato 

The brand chosen: Zomato—your ultimate destination for discovering, ordering, and enjoying delicious food from the best local restaurants.

Zomato is a leading global food delivery and dining discovery platform, connecting customers with restaurants for seamless dining experiences.

Objective: Promote Zomato as the go-to platform for ordering favorite meals, fostering connections through food.

Target audience: Young adults (18–35 years old), mainly students & young professionals seeking convenience in food.

Thought process:

I love the word ‘pasandida’ because it evokes a sense of belongingness and personal preference.  While not everyone has a 'pasandida mard' or 'pasandida aurat', everyone has a 'pasandida khaana’.

Food always provides a sense of comfort and happiness.  So, when you're seeking comfort or a little joy, remember that your "pasandida khaana" is just a click away with Zomato.

Tools used: Figma & creativity for writing

Time taken: Half a Monday
 

Roles:

Copywriter: Anisha Singh

https://fueler.io/annie

Designer: Deepthi N Anekal

https://fueler.io/deepthi.anekal