Designed and executed Billboard campaign to shine the spotlight on Creators in the heart of New York City, with the largest billboard highlighting their journey under the hashtag #BeAvailable. Creators showcased their journeys and thanked people who contributed to their success.

With a focus on their journeys and gratitude, they demonstrated how they were available, resulting in a 40% increase in website traffic. 

We created videos, displayed them on the billboard, filmed the process, and collaborated with creators across Twitter, Instagram, and LinkedIn.