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Chandan Mendiratta, CBO at Zepto, was hiring for a Brand Manager role at Zepto.
Like every good job opening, there were probably going to be a lot of resumes, cover letters and “I’d love to bring my experience to your team” emails.
I didn’t want to be another one.
So I asked myself:
What if I stopped applying for the job… and started marketing myself for it?
01 Sep 2026