Client Objective: Introduce a new grocery app in our city and increase awareness among residents, as many are not familiar with its existence and have not recognized the need for such an app.

My Video Objectives:

1. Create a sense of necessity for a grocery delivery app in the minds of viewers.
2. Provide a comprehensive understanding of what the Bs Traders app offers and how to use it effectively.
3. Generate urgency by incorporating copy that encourages viewers to upgrade their grocery shopping experience with the app.

Execution: Recognizing that many in our city haven't yet seen the value in a grocery delivery app, I crafted a video to illustrate the stark contrast between traditional grocery shopping and the convenience offered by the Bs Traders app. Through visual storytelling, I depicted the hassle of conventional shopping methods versus the ease and efficiency of using the app. Additionally, I included a step-by-step walkthrough to ensure viewers grasp how simple it is to navigate and utilize the app's features. Injecting persuasive language throughout, I aimed to instill a sense of urgency, motivating viewers to embrace this innovative way of grocery shopping. Overall, I enjoyed the creative process of scripting and producing this video, especially as it was my first animation video i tried, and I gotta say, it turned out pretty awesome!