When I was presented with the challenge of increasing revenue using the existing user base and distribution, I was thrilled because I knew that almost every idea that I could think of had already been implemented in the product. However, I decided to take a different approach and looked at the problem from a consumer's perspective. By reflecting on my own experience with online payments and considering how I would like my payments to be, I was able to generate some of the most innovative ideas that can have a significant impact on revenue. I am confident that my contributions to this project, which include consumer research, prioritization, creating user personas, and providing success metrics for the proposed solutions, will help drive the desired outcomes. Do check and give your feedback.