Overview

This project showcases a performance marketing case study executed for multiple educational institutions, focusing on student admission campaigns through Meta Ads. The objective was to generate high-quality admission inquiries, optimize campaign performance, and maximize student enrollments using data-driven marketing strategies.

The portfolio highlights the complete campaign workflow, including strategy, audience targeting, creative production, campaign optimization, performance analysis, and measurable business outcomes across multiple colleges.

What I Did

• Planned and Coordinated admission-focused Meta Ads campaigns
• Developed campaign strategy and audience targeting
• Created and managed WhatsApp lead generation campaigns
• Coordinated 30+ video creatives for paid advertising
• Coordinated 100+ static ad creatives and marketing posters
• Optimized campaigns using ROAS, CPL, CPA, and conversion metrics
• Managed budget allocation and campaign scaling
• Monitored campaign performance and reporting
• Collaborated with admission teams to improve lead quality and conversions

Tools & Technologies Used

Performance Marketing

• Meta Ads Manager
• Meta Business Suite
• Facebook Ads

Analytics & Reporting

• Microsoft Excel
• Google Sheets
• Campaign Performance Reporting

Creative Design

• Adobe Photoshop
• Adobe Illustrator
• Canva

Project Highlights

• 47.6× Overall ROAS
• 500+ Student Admissions Generated
• 4,500+ Messaging Leads
• ₹7.52L Managed Ad Spend
• 30+ Video Creatives Produced
• 100+ Marketing Posters Designed
• Multi-College Admission Campaign Management
• Performance Dashboard & Campaign Reporting
• Meta Ads & WhatsApp Lead Generation

Result

Successfully planned and optimized admission marketing campaigns that generated 585 student admissions and 4,837+ qualified messaging leads while achieving an overall 47.6× ROAS. The project demonstrates a complete performance marketing workflow—from creative production and campaign execution to analytics, optimization, and measurable admission growth across multiple educational institutions.

Project Role

Performance Marketing • Meta Ads • Lead Generation • Creative Strategy • Campaign Optimization • Marketing Analytics • Performance Reporting

Client

Multiple Educational Institutions in Kerala

Industry

Education | Higher Education | Student Admissions | Performance Marketing