In this project, I analyzed two brands: Lenskart and Zoom. I identified the relevant social media channels used by each brand to reach their target audience. 

I researched two major competitors for each brand using the SWOT analysis framework. The analysis focused on understanding competitors’ strengths, weaknesses, opportunities, and threats. I created ideal customer personas for both brands based on audience behavior and needs.

The study was supported by data-driven research using : SparkToro and Google Sheets.

This project demonstrates practical application of market research, competitor benchmarking, and audience profiling. 

Expected Outcomes

1. Clear understanding of competitive positioning.

2. Well-defined ideal customer personas for each brand

3. Improved ability to plan targeted digital marketing strategies