Project Objective:
Developed a conversion focused Google Search Ads strategy for a mock legal consultation brand to generate qualified leads, increase service inquiries, and maximize visibility for high intent search queries.

Project Description:
Created LegalAxis, a mock legal services brand, and designed a structured search advertising framework incorporating keyword research, campaign segmentation, ad copy creation, bidding strategy, audience targeting, and landing page planning to support lead generation goals.

Project Outcome:
Demonstrated expertise in Google Search Ads strategy, campaign structuring, search intent mapping, keyword planning, lead generation funnel design, and conversion focused advertising for service based businesses.