Project Objective - 

My goal was to design a structured Google Search campaign plan for a local hospitality business to capture high-intent search traffic and drive bookings or enquiries.

Project Description -

I began by identifying the core services and analyzing how potential customers search for them with local intent. Based on this, I created keyword clusters segmented by intent (informational vs transactional) and organized them into tightly themed ad groups. I then drafted compelling ad copy focused on trust, urgency, and clear value propositions. The campaign structure was designed to align keywords, ads, and landing pages for better relevance, quality score, and conversion potential.

Project Outcome - 

The final campaign plan provides a clear and actionable structure that can be directly implemented. It targets high-intent local searches, improves ad relevance, and increases the likelihood of conversions. Overall, it lays a strong foundation for running efficient and results-driven Google Search campaigns for a hospitality business.