1. Objective - To create a thoughtful and engaging LinkedIn post addressing the question: “Are networking events really important to attend as a founder?” The aim was to blend personal storytelling with actionable advice, encouraging founders to reflect on their own networking experiences.

2. Time used - 1 hour 15 minutes (brainstorming, drafting, and refining the tone).

3. Tools used - Notion for drafting ideas , LinkedIn formatting best practices (short paragraphs, hook, CTA at the end).

4. Conclusion - The final post communicates a mature founder’s perspective—moving from collecting business cards to building authentic relationships. It blends personal anecdotes, lessons, and a call to action, making it relatable to both early-stage and seasoned founders.

CREATED THIS FOR "SORTED BRAND"