Elaichi isn’t just a spice. It’s a feeling — and that feeling deserved respect.
While working on RAJA Spices, I focused on what really matters to people who buy cardamom in bulk: trust, freshness, and honesty — not fancy design.
So the identity is calm and confident.
No noise. No forced luxury.
The logo stays clean and grounded, and the packaging uses natural greens and open space, inspired by where elaichi comes from, not where it’s sold.
The spoon, the pods, the visuals — everything works quietly together to say:
This is pure. This is premium. This is real.
For me, food branding isn’t about decoration.
It’s about creating something that feels right in everyday life — like good elaichi in hot chai.
If you believe your product deserves honest, thoughtful branding — let’s work.
DMs are open.
20 Jan 2026
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