Good brands don’t need frequent redesigns.
They need one design that can grow with them.
This was exactly the challenge Simran Perfumes was facing.
They had already invested in designers and marketing, but the visual identity felt dated and short-term. The fragrances were premium — the design wasn’t reflecting that.
I approached this as a long-term identity, not a quick refresh. The goal was simple: create a modern, calm, premium system that can stay relevant as the brand grows.
Design shouldn’t need fixing every year.
It should grow with the brand.
If this way of thinking aligns with how you want to build your brand,
feel free to connect or start a conversation.
26 Jan 2026
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