Introducing Pink Sugar — a women’s clothing brand born in Ahmedabad, created to celebrate confidence wrapped in softness.
The founders envisioned a brand that feels playful yet powerful, feminine yet fearless.
Our goal? To design a logo that visually embodies the modern woman — gentle in style, bold in spirit.

💡 The Design Journey
The logo concept began with the idea of self-love — a universal emotion that drives the essence of femininity.
The heart shape at the top represents love, care, and connection.
The flowing lower form resembles a dress silhouette, capturing grace, movement, and beauty.
Together, they form an abstract woman figure, representing empowerment through elegance.

The pink color (hashtag#FE2BA3) conveys energy, charm, and compassion, while navy (#002147) adds depth, strength, and trust.
This wasn’t just about a logo — it was about building a symbol that mirrors the confidence of every woman who wears Pink Sugar.
✨ From concept to final identity — every curve, every shade, and every line tells a story of style, self-expression, and strength.


Designed by: Ahemad Designs
📍 Junagadh, Gujarat
📞 +91 73831 25219 | ✉️ ahemad.design@gmail.com
💬 I’d love to hear your thoughts — what do you see first: the heart of love or the flow of fashion?