Social Media Marketing for an election campaign

 Election Campaign Project

 

**Objective:**

To enhance the online presence and engagement of the candidate’s election campaign through targeted social media strategies and effective use of digital tools.

 

**Goals:**

1. Increase Facebook page health from 30% to 100%.

2. Remove Meta bans and sanctions.

3. Boost Instagram followers and engagement.

4. Run effective Meta ad campaigns to reach a larger audience.

5. Analyze opponent party activities and strategies.

 

**Time Used:**

10 days

 

**Results:**

1. **Facebook:** Page health increased from 30% to 100%.

2. **Meta Bans:** Removed Meta bans and sanctions 3 times.

3. **Instagram:** Significant increase in followers and engagement.

4. **Meta Ads:** Ran successful ad campaigns with daily management, enhancing visibility and reach.

5. **Tools Used:**

  - Copy Genius

  - Interest Insights

  - Clarity.microsoft

  - Foreplay

  - Tryatria

  - My-ad-finder

6. **Costs:**

  - Video editor: ₹800 per video (30 sec/60 sec)

  - Graphic designer: ₹600 for graphics and meta design

  - Meta ad manager: ₹2200/day

 

This brief involvement contributed to a more dynamic and engaging social media presence, essential for the candidate’s outreach and engagement during the campaign period.

 

Drive Link

https://drive.google.com/drive/folders/1rOnRD1Mxx2PQy3VIsUuC6nFK6qP1Qafq?usp=sharing

https://drive.google.com/file/d/1HycwOoduHfLvumJUbKjeuMzsGAo32a39/view?usp=drive_link

https://drive.google.com/file/d/1ZOUpQ7-Fb1ev6ThoCS9B-M6vG09tBAKa/view?usp=sharing

08 Jul 2024

Keywords
Social Media Marketing

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