Moment Marketing for two clients

Objective: To design a marketing campaign for 2 clients.

Tools used: Figma, Canva, Meme Maker, Google Doc, Notion.

What is Moment Marketing?

Moment Marketing is a marketing strategy that involves creating campaigns or content that are relevant to current events, trends, or cultural moments. The objective is to improve brand exposure and engagement by taking advantage of the interest and engagement generated by that event. 

It emphasizes grabbing attention and connecting with consumers on a deeper level by being timely and engaging.

Some prominent examples of moment marketing: 

  1. Coca-Cola's "Share a Coke" campaign.
  2. McDonald’s "McRib" campaign.
  3. Starbucks "Red Cup" campaign.
  4. Nike’s "Just Do It" campaign.
  5. Old Spice’s "The Man Your Man Could Smell Like" campaign.
  6. Snickers’ "You’re Not You When You’re Hungry" campaign.
  7. Domino’s Pizza’s "Tweet for Pizza" campaign.

15 Feb 2024

Moment Marketing

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