Objective: Copywriting hacks for LinkedIn personal branding.

1. It’s important to post content you find interesting, but if you’re creating content specifically to build your brand on LinkedIn, only post content that is also interesting to your target audience.
2. The number one reason people fail at personal branding is because they don’t publish consistently. You probably won’t receive much engagement during the first few months, which is certainly discouraging, but if you create enough content, you’ll figure out what resonates with your audience and what kind of content you enjoy creating.