Managed daily social media operations for a Cabinet Minister across X (Twitter) and Instagram, ensuring consistent digital communication, public engagement, and strategic political branding.

Key responsibilities: 

• Created and scheduled daily birth and death anniversary posts for notable leaders and public figures
• Managed content for minister visits, official events, public gatherings, awareness campaigns, and special occasion days
• Designed awareness posts for government initiatives, social causes, and public welfare programs
• Produced real-time event updates, festival greetings, national occasion creatives, and campaign communication
• Maintained structured content planning, scheduling, and performance tracking for daily operations
• Coordinated content strategy, visual design, and messaging for impactful audience engagement

Tools used:

 • Notion for content planning and workflow management
• Microsoft Excel for scheduling, tracking, and reporting
• ChatGPT and Claude for content ideation, copywriting, and optimization
• Canva and Adobe Photoshop for graphic design, post creatives, and visual branding

Impact: Strengthened the minister’s digital presence through consistent daily communication, timely public engagement, and effective awareness-driven social media campaigns.