A high-energy, three-part digital promotional campaign conceptualized for the Nike x Travis Scott "Jumpman Jack" sneaker release.

For this project, I adopted a gritty, retro-inspired streetwear aesthetic. The goal was to capture the rebellious and dynamic energy of the Cactus Jack brand by utilizing heavy film grain textures, striking color contrasts (deep blues and electric yellows), and bold, distressed typography.

Campaign Breakdown:

1. Dynamic Motion Compositing ("Cactus Jack"): • Created an action-oriented layout featuring a mid-air subject, requiring precise masking and subject isolation. • Interlocked the subject with the typography to create a sense of depth and 3D space.

2. Forced Perspective & Scale ("Highest In The Room"): • Executed advanced photo manipulation to create a dramatic forced perspective, exaggerating the scale of the sneaker in the foreground to highlight the custom "JACK" sole detailing. • Blended the subject into the environmental lighting to ensure the surreal scale still felt grounded and cohesive.

3. Product Still-Life ("Look Mom I Can Fly"): • Designed a stylized product stack to showcase the sneaker's side profile, textures, and branding elements. • Applied cohesive vintage processing to match the dynamic action shots.

Key Design Skills Demonstrated: • Streetwear & Fashion Advertising • Advanced Masking & Forced Perspective Compositing • Texture Manipulation (Vintage Film Grain & Halftone effects) • Bold Typographic Hierarchy