Objective

To craft a thoughtful, visually-driven and emotionally resonant social media strategy that aligns with Suta Bombay’s brand values and helps them connect meaningfully with their community  while showcasing Social Palette’s creative thinking, storytelling ability, and strategic depth.

This project aimed to:

Demonstrate Social Palette’s capability to design engaging, aesthetic, and purposeful digital experiences for lifestyle brands. Also, build a bridge between aesthetic storytelling and audience engagement, with ideas that are both creative and conversion-friendly. 

What I Learned from This Project

1. Brand storytelling is more powerful when it's rooted in people.

- This project reminded me how important it is to connect the dots between the product and the person behind it. A saree isn’t just fabric, it’s emotion, tradition, and identity woven together.

2. Aesthetic + Strategy = Magic on Instagram.

- While designing stories and reels, I realized that visual appeal draws people in—but strategy is what keeps them coming back. Every frame should serve a purpose, whether it’s to engage, inform, or connect.

3. Understanding the audience makes all the difference.

- Creating content for a brand like Suta taught me how crucial it is to think like the customer what moves them, what matters to them, and how they want to feel when they see a post or story.

4. The smallest details matter.

- From font pairings to the tone of a poll question, every little element plays a role in the overall brand experience. It taught me to be intentional, not just creative.

5. Content without heart is just noise.

-Working on this made me reflect on how emotional resonance, honesty, and storytelling can make a brand unforgettable and that’s the kind of content I want to keep creating.

Time taken to finish this project 2 days.

Tools used: Canva (Designing the Ppt), ChatGPT (Research), My brain (amazing tool for analysing).