SOCIAL MEDIA EXECUTIVE — HIRING ALERT

If you breathe social media and believe in figuring things out — you might just be the person we’re looking for.

Social Palette is hiring a Social Media Executive who’s ready to skip the internship and jump straight into real-time content, clients, and campaigns.

ABOUT US

Social Palette is a creative marketing studio that helps lifestyle, fashion, and purpose-driven brands tell their stories online — with strategy, storytelling, and standout visuals.
We’re known for aesthetic content, clean strategy, and being dependable partners to our clients.

THE ROLE: SOCIAL MEDIA EXECUTIVE

You’ll be doing things like:

• Planning and executing social media strategies
• Writing captions, hooks, and storyboards
• Researching trends and building monthly calendars
• Planning reel scripts and content briefs
• Collaborating with graphic designers and editors
• Posting content and managing basic scheduling
• Engaging with the client’s audience via comments and DMs — maintaining the brand’s tone and building community
  
  Note:

You don’t need to be a designer or a full-time editor — but basic design & reel editing skills are a huge plus.

What matters most: Aesthetic sense + ability to adapt to different brand tones + getting things done.

WHO YOU ARE

We’re not looking for perfection — we’re looking for a go-getter who:

1. Doesn’t freeze when stuck — finds a way around it
2. Is obsessed with Instagram, reels, content trends, and storytelling
3. Has a good eye for aesthetics (and knows what looks “off”)
4. Can manage deadlines, juggle multiple brands, and deliver
5. Learns fast and responds even faster
6. Wants to grow in this industry and treat this like a stepping stone
7. Uses AI as a tool, not as your replacement
   
    

CREATIVE CHALLENGE: LET’S SEE HOW YOU THINK

This is how we’ll understand your vibe, your thinking, and your potential. Please complete all 4 assignments.

✅ Assignment 1: 7-Day Content Strategy for Social Palette

We want to see how you think like a strategist.

IG: https://www.instagram.com/socialpalette.co/ 
 Your task:

• Create a 7-day Instagram content plan
• Mention: Format (Reel/Static/Story), content idea, and content pillar for each day
• Optional but brownie points: include sample hooks, draft captions, or visual references

✅ Assignment 2: Social Media Strategy Breakdown

Pick one Indian fashion brand of your choice (e.g., Bunaai, Okhai, The Loom, Suta, etc.)

 Your tasks:

1. Design 2 organic Instagram stories for the brand you picked

• Include brief concept notes explaining your idea, intention, and flow. 
  Focus on visual appeal, storytelling, and aesthetics. Canva/Figma is totally okay.

2.Dissect their Instagram strategy

• Highlight:
  
  • Their content pillars
  • Reel vs static split
  • Visual aesthetic & tone of voice
  • Engagement tactics (polls, lives, UGC, etc.)
  • What’s working well
  • What could be improved
  • What would you do differently?

Example of brand dissection

Brand: True Browns

1. About the Brand
True Browns is an Indian contemporary ethnic wear brand that merges tradition with functionality. Their pieces are designed to be versatile, sustainable, and inclusive — perfect for modern Indian women who seek comfort without compromising on style.

2. Target Audience
Women aged 25–45, urban, working professionals and modern homemakers. Likely based in metro and Tier 1 cities, interested in fusion fashion and mindful consumption.

3. Platform Presence & Performance

Active on Instagram (primary platform), Facebook, and Pinterest

Instagram: ~250K+ followers, consistent posting, high reel views

Pinterest: Good quality pins but limited frequency

Facebook is used mostly for paid promotions and retargeting

Website experience is clean and aligned with social tone

4. Content Strategy

Reels: Focus on styling tips, outfit transitions, body-positive messaging

Static Posts: New arrivals, collection launches, promotional banners

Stories: Product showcases, reviews, sale announcements

Highlights: Size guide, sustainability, shipping, reviews, etc.

Seasonal campaigns and festive edits are well-timed

5. Visual & Aesthetic Language

Warm tones, minimal backgrounds, earthy aesthetics

Prioritises comfort and inclusivity in their visuals

Visuals reflect strong brand identity — calm, graceful, real

Models across body types and skin tones are featured

6. Engagement and community strategy

Replies to DMs and comments are timely

UGC is encouraged and shared via stories and highlights

Captions are value-driven, often share styling notes and care tips

Could improve in using interactive story features like polls/quizzes regularly

7. Strengths & Areas of Improvement
Strengths:
✔️ Cohesive aesthetic across platforms
✔️ Strong brand voice rooted in comfort, elegance, and inclusivity
✔️ Good mix of promotional and value-driven content
✔️ Realistic representation of women builds trust

Areas of Improvement:
➖ Can improve frequency of Pinterest usage
➖ Explore more community-driven campaigns (e.g. True Browns Tribe/Customer Features)
➖ Leverage more trends to enhance discoverability
 

SUBMISSION

Bring your creative flair to the table! 
Don’t hold back, present your assignment in a format that excites you and shows us how you think.
Be it a PDF, Canva deck, Notion page, Miro board, Google drive or something completely unexpected — go for it.

Make sure the link is public already. 

We’re not judging the tool — we’re here for your ideas, aesthetic sense, and thought process.
 Surprise us, impress us — show us your style. 

Have a question or are stuck somewhere?
Feel free to reach out to us on LinkedIn or drop us a mail at shruti.socialpalette@gmail.com — we’re happy to help.

⏳ Need a deadline extension?
Let us know at least 8 hours in advance with a valid reason. We appreciate transparency and communication just as much as creativity!

 

JOB DETAILS

💼 Job Type: Full-Time |🧠 Experience: 0–1 year
💰 Salary: ₹18,000 – ₹20,000 per month
🏠 Location: Remote (Work from Home)
🗓️ Workdays: 6 Days a Week
⏳ Probation: 6 Months (Performance-based salary revision post probation)

 

Note

1. We’d love for you to follow the official application process via Fueler so nothing gets missed. Feel free to connect with us on Instagram, WhatsApp, or email if you have questions or just want to say hi — but please don’t send your application there. We want to make sure we review everyone’s work fairly and in one place!
2. You can use AI to support your research or ideation, but purely AI-generated submissions will be rejected. We’re looking for your original thinking, not what a tool can generate.
3. The assignments are solely intended to help us assess your skills, creativity, and approach to content. Your work will not be used or published in any form without your explicit permission.

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