The main objective of this assignment was to create a 7-day Instagram content strategy for @socialpalette.co, alongside a social media strategy breakdown for the brand Suta. 

For Social Palette, the task was to create a 7-day content calendar that reflects the brand’s clean, aesthetic, and strategy-meets-creativity tone. The content was designed to balance relatability, portfolio showcases, value delivery, and community engagement, while aligning with current Instagram trends.

For Suta, the goal was to analyze their existing Instagram presence and craft a thoughtful strategy breakdown. This included two organic Story concepts, a reel vs static content analysis, visual tone and voice evaluation, engagement tactics, and three original strategy ideas rooted in emotional storytelling and community-building.

Tools used: 

Canva: To design a custom thumbnail and mock reel for " From Thread to Thought"
ChatGPT: To structure the initial content calendar and brainstorm high-concept post ideas.
Instagram: For in-depth brand research, tone analysis, content pattern recognition, and audience insight.