Brief: It is a sample task for McKinsey given by GrowthX.

Task: Mckinsey wants to launch an infographic that summarises their article on “the six secrets of profitable airlines.” Make an infographic poster (choose any dimension) that conveys the crux of the article, gives an aha moment to viewers and maintains the visual identity of Mckinsey.

• Link to the article
• Mckinsey’s website for visual insights

Time Taken: 1.5 hour

Design Process: 
1. Read the article and gathered content information for the infographic.
2. Analysed their website for visual insights.
3. Checked their social media handles to get more information about the visual identity and brand aesthetics.
4. Brainstormed and worked on the ideation of the infographic design.
5. Designed the final infographic.

Tools Used: Photoshop(for design), Canva(for elements)

Note: I have also provided few variations according to the McKinsey's brand aesthetics.