⭐️ Pick any one of the options and make your submission

Option 1:

IPL is gearing up to launch its 2024 season. Imagine GrowthX is creating a 30-minute long-form video breaking down core insights behind IPL’s business model & growth strategy. The title of the video is: “How IPL Disrupted India’s $100 Billion Cricket Industry.” Design 2 thumbnails to A/B test the best CTR for YouTube.

Things to keep in mind:

• Study thumbnail design deeply
• Have a thesis behind why will your thumbnail work

 

Option 2:

Mckinsey wants to launch an infographic that summarises their article on “the six secrets of profitable airlines.” Make an infographic poster (choose any dimension) that conveys the crux of the article, gives an aha moment to viewers and maintains the visual identity of Mckinsey.

• Link to the article
• Mckinsey’s website for visual insights

You can submit the Figma or the Google Drive/Notion link to share your creative, you can also mention your thought process in the description. 

---