I developed two focused social media assignments that blend thoughtful strategy with brand-aligned creativity.

The first was a 7-day Instagram content blueprint for Social Palette, built to capture the brand’s minimal yet impactful aesthetic. The calendar featured a mix of content types — from insightful, value-driven posts to interactive formats — aimed at growing engagement while maintaining a polished, cohesive feed.

The second was a strategic review and content approach for the Indian fashion label Suta. This included a deep dive into their current Instagram presence, brand tone, and visual storytelling. I proposed two original Story series and three fresh campaign ideas centered around emotional connection, cultural identity, and community storytelling — all rooted in Suta’s existing brand ethos.