Assignment for Growth School

About Client
Growth School is an edtech platform helping learners and professionals upskill with practical, cohort-based workshops. Their new focus is on AI-powered workshops designed for students, freelancers, entrepreneurs, and professionals across India.

Overview
The goal of this assignment was to design a comprehensive creative strategy that systematically guides Growth School’s AI workshop prospects through a funnel that eventually converts.

I analyzed the ICPs across Beginner, Intermediate, and Advanced workshops, identified key psychological triggers, and designed creative concepts aligned with each funnel stage. 

Research & Inspiration
Facebook Ad Library, Google Docs, Chat GPT 

Thanks for reviewing my project. I hope this strategy showcases both creative depth and practical execution for Growth School’s AI workshop campaigns.