GrowthSchool is hiring a Creative Strategist (within 48 hours)

• Full-time / Bangalore / Immediate Joining
• Salary: ₹6–8 LPA (Negotiable)
• Read the JD here: JD Link

 TASK 1: Campaign Strategy & Creative IntelligenceScenario:

Growth School is launching 3 new AI workshops:

1. "AI Marketing Automation Mastery" (₹2,999 - Beginner)
2. "AI Automation for Business" (₹4,999 - Intermediate)
3. "Become an AI Generalist" (₹6,999 - Advanced)

Strategic Foundation

1. Target Audience Profiling: Create detailed ICPs for each workshop level
2. Competitive Creative Analysis: Analyze 8 education/AI course ad creatives currently running (use Facebook Ad Library)
3. Creative Strategy Framework: How will you differentiate Growth School's ad creatives in this crowded space?

 

TASK 2: Creative Asset DevelopmentPart 1: Static Ad Creatives

Create 6 static ad concepts (2 per workshop level):

For each static ad, provide:

1. Visual Mockup & Detailed Brief: Layout, imagery, design elements
2. Headlines: 3 variations for A/B testing
3. Body Copy: Primary text optimized for the platform
4. CTA Strategy: Button text and placement reasoning
5. Mobile Optimization: How design adapts for mobile feed

Platforms: Meta (Feed + Stories) 

 Part 2: AI-Generated Video Ad 

Create 3 OUT-OF-THE-BOX video ad concepts (one per workshop) that will drive actual conversions while being entirely producible with AI tools. Think beyond boring talking heads - but ensure every creative choice serves conversion goals.

For each concept, deliver:

A: CONCEPT BRIEF (Per Workshop)

The Big Idea:

• What's your unique visual concept that hasn't been done before?
• Why will this specific concept drive more enrollments than standard ads?
• How does creativity serve conversion in your approach?

Target Workshop: [Beginner/Intermediate/Advanced AI Workshop] 

Conversion Goal: [Specific action you want viewers to take] 

Unique Value Prop: [How this ad positions the workshop differently]

B: FULL SCRIPT WITH PRECISE TIMING

Optimized for 60-Second Meta Video Ad

C: AI PRODUCTION SPECIFICATIONS

Primary AI Tools Selected:

• Video Generation: [Tool name] - Why this tool for this concept
• Voiceover: [AI voice tool] - Voice characteristics for conversion
• Visual Assets: [AI image/design tools] - Specific visual elements needed

Scene-by-Scene AI Prompts:

Scene 1: "[Exact prompt for AI tool]"

Scene 2: "[Exact prompt for AI tool]"

[Continue for all scenes]

Production Workflow for Conversion Optimization:

1. Asset Generation: [Step-by-step AI creation process]
2. Conversion Testing: [How you'll A/B test AI-generated elements]
3. Performance Optimization: [How you'll iterate based on conversion data]
4. Scaling Process: [How to replicate high-converting elements]

 CONVERSION STRATEGY BREAKDOWN

Psychological Triggers Used:

• [List specific triggers: FOMO, social proof, authority, etc.]
• Why each trigger fits your target audience
• How AI visuals amplify these triggers

 

BONUS CHALLENGE: If you can create some part of your ad using AI tools and attach it (image, short video clip, voiceover sample, etc.), include it with your submission. 

Show us your AI production skills in action!

 

TASK 3: Advanced Creative Strategy

Design a comprehensive funnel-based creative strategy for Growth School's AI workshops that systematically moves prospects from awareness to conversion. For each funnel stage, provide specific static ad copy examples with strategic reasoning.

Part 1: Complete Funnel Creative System

Create 2 Static Ads for each stage 👇

AWARENESS STAGE CREATIVES

Objective: Identify prospects experiencing AI-related pain points and introduce Growth School as the solution authority.

CONSIDERATION STAGE CREATIVES

Objective: Build credibility and address hesitations for prospects considering AI workshop enrollment.

CONVERSION STAGE CREATIVES

Objective: Drive immediate enrollment action from qualified prospects ready to purchase.

 

Submission Requirements:

For Each Funnel Stage Creative:

✅ Complete Static Ad Copy: Full headline, body text, and CTA 

✅ Strategic Reasoning: 2-3 sentences explaining your creative choices 

✅ Target Psychology: Which emotional triggers and motivations you're leveraging

✅ Conversion Logic: How this specific creative moves prospects to the next stage

 

Part 2: Creative Testing & Optimization FrameworkCreative Ideation System

Weekly Concept Generation Process:

• Ideation Methodology: Your systematic approach to generating fresh creative concepts
• Inspiration Sources: Where you'll find new angles and approaches weekly
• Brand Consistency: How you maintain Growth School's voice across variations

A/B Testing Strategy

Rapid Iteration Framework:

• Testing Variables: Which creative elements you'll test first (headlines, visuals, CTAs)
• Testing Timeline: How quickly you'll gather statistically significant data
• Winner Identification: Your criteria for declaring test winners

Scaling & Optimization

Performance-Driven Growth:

• Scaling Process: How you identify and amplify high-performing creatives
• Creative Fatigue Management: Your strategy for refreshing ads before performance drops
• Performance Monitoring: Which metrics you'll track to optimize the funnel

 TASK 4: Open-Ended Creative Questions

Purpose: Show us your personality and how your mind works. Be authentic - there are no wrong answers.

Answer all 4 questions:

1. The App Deletion: If you could permanently remove one app from every smartphone worldwide, which would it be and why?
2. The Elevator Pitch: You have 30 seconds with someone you deeply admire. What question would make them remember you forever?
3. The Tuesday Superpower: You get any superpower, but it only works on Tuesdays, from 2:17 to 2:23 PM. What power and what's your 6-minute plan?

The AI Conversation: What's the most interesting conversation you've had with ChatGPT or any AI? What made it memorable?

 

TASK 5: Introduction and WalkthroughAssignment:

Record a 10-12 minute Loom video/Neeto (up to 15 minutes) Video that combines your personal introduction with a walkthrough of your assignment work.

Part 1: Creative Introduction (2-3 minutes)

Tell us who you are - but make it interesting. We don't want boring introductions. Show your personality and creative approach to presenting yourself.

Part 2: Assignment Walkthrough (7-9 minutes)

Walk through your key assignment highlights, thought processes, and creative decisions. Focus on your most interesting work and insights.

Note: This is your chance to bring your written work to life and show us your communication style and personality.

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