I have successfully completed the brand strategy assignment for The Loom. The deliverables for this project include:

Two organic Instagram story designs
– Created using visuals from The Loom’s website.
– Designed on Canva to maintain aesthetic consistency with the brand’s tone.
– Concepts focus on sale promotion and versatile weekday styling to drive engagement and product discovery.

Brand Strategy Dissection
– Analyzed The Loom’s Instagram presence, including content pillars, visual aesthetic, tone of voice, engagement tactics, and content mix (reels vs static)
– Identified key strengths, along with several areas of improvement such interactive features, trend usage, and founder visibility.
– Provided actionable suggestions tailored to their target audience and visual brand language

Mini Content Calendar
– Drafted a 7 content calendar for Social Palette highlighting post types (Reels, Carousels, Stories)
– Designed with a mix of promotional, educational, and storytelling-based content.
– Aims to increase engagement, tap into seasonal trends, and improve brand discoverability. 

• I am adding the link of the content calendar just in case the drive link does'nt work. https://docs.google.com/spreadsheets/d/1pqv-fjM7P4Gt-ZgtVbbkPR0e-uxXk5JbJ95CnZCjXZc/edit?usp=sharinghttps://docs.google.com/spreadsheets/d/1pqv-fjM7P4Gt-ZgtVbbkPR0e-uxXk5JbJ95CnZCjXZc/edit?usp=sharing

Tools Used:
– Canva: For creating visually aligned Instagram story designs.
– The Loom’s website: For sourcing high-quality visuals directly from the brand's existing collection.

All assignment components are complete and submitted. Looking forward to your feedback!