As part of the application process for a senior creative writing role at Saasflash, I submitted this assignment. This involved a concept-to-script treatment for short-form content tailored for founders and startup operators.

🎬 Behind the Scenes: My Creative Process

Before jumping into ideas, I began by deeply immersing myself in Saasflash’s content ecosystem — primarily through their Instagram. My aim was to identify their core content pillars, brand voice, and the formats that resonated most with their audience.

🔍 Step 1: Content Pillar & Voice Audit

I carefully analyzed their existing videos and posts, mapping patterns across:

- Recurring themes (e.g. tech x culture, startup mindsets, founder POVs)
- Tone of voice (friendly, sharp, non-fluffy)
- Audience engagement markers (posts with high comments/saves/shares)

This helped me pinpoint what works for them: content that’s smart, pop-culture adjacent, and maintains clarity with its audience — especially when it involves tech news or startup drama.

💡 Step 2: Idea Development

I led with one high-engagement topic. I noticed on their page, they hit the sweet spot between tech-savvy and pop-culture relevance. This became the foundation for my full script submission. 

For that idea:

I wrote out my full thought process: why I picked it, the insight I wanted to highlight, and my take on it

Then drafted a first version.

Refined it into a final “cooked” script with visual direction, formatted exactly as they outlined — treating each line like a storyboard

🧠 Step 3: Concept Expansion

Once the main script was done, I returned to ideation mode and developed two more ideas:

One topical, one timeless, per the brief.

Both were not just listed as blurbs but also included mini-script versions with visual suggestions.,

Even at the idea level, I ensured POV and structure were reflected clearly.