Objective: To showcase versatility in copywriting by creating content for two distinct brand voices — a Conscious, Results-Focused Business Coach and a Psycho-Spiritual Therapist. Each task included a Speaking Reel Script and a Carousel + Caption, highlighting adaptability across formats and audience psychology.

Time Required: ~10 hours (research, ideation, drafting, editing, and formatting).

Tools Used: Google Docs (drafting and editing)

Conclusion: Delivered persuasive, audience-tailored copy for both niches. The business coach samples emphasize clarity, transformation, and identity-based positioning, while the therapist samples focus on empathy, gentle education, and reframing familiar patterns. This assignment demonstrates adaptability, strategic messaging, and the ability to write both sales-driven and healing-focused copy.