Working at Key Responsibilities: -> Developed comprehensive media strategies to drive business growth. -> Managed and optimized campaigns across Meta, SEM, and DV360 to generate conversions, sales, and leads. -> Analyzed campaign performance data and insights using analytics tools. -> Implemented ongoing optimizations to improve campaign effectiveness and ROI. -> Achieved 4x return on ad spend (ROAS) through data-driven optimization. -> Partnered with creative teams to inform strategy and optimization. -> Evaluated the performance of campaigns and optimized them based on data-driven insights. -> Executed campaigns aligned to overarching sales, conversions, and lead gen goals.