Objective: 

To ideate, plan, and execute a full-funnel marketing campaign for BookR as part of a creative marketing assignment. 

What I Did in This Project:

✅ Market researched BookR’s product-market fit and crafted two user personas, deeply analyzing one: Anisha, a 26-year-old IT executive from Bengaluru.

✅ Mapped her reading habits and underlying behavioral motivations to identify core value pain points.  

✅ Designed a tailored LinkedIn user-acquisition campaign to capture users like Anisha, leveraging platform use and emotive appeal.  

✅ Developed an advertising campaign with the central message “Finish What You Start – Make Reading a Daily Win with BookR,” aimed at promoting effortless reading.

✅ Crafted narrative-driven copy for a 5-slide carousel advertisement aimed at time-crunched working professionals.

🎯 Conclusion:

This campaign showcases my understanding of user behavior and my ability to articulate platform-relevant strategies, visually dynamic and sentimentally persuasive campaigns. As a marketing generalist, it highlights my integrated approach by leveraging imagination, message, implementation, and results.

Time Taken: 4 hours.

Tools Used: Canva, ChatGPT.