🔔 This is a full-time job in Bangalore (Hybrid)

Here's the Assignment

Objective: This assignment is designed to assess your research ability, creativity, storytelling, copywriting, and visual communication skills, the key to the Marketing Generalist role at BookR.​

Task 1: Research & Strategy

Objective: Understand your ability to analyze the market, audience, and strategize accordingly.​

Task:

• Identify 2 user personas (from different age groups or geographies) who would likely be early adopters of BookR.
• For each persona, outline:
  • Their current reading habits and problems.
  • What would make them try BookR?
  • One offline and one online channel to acquire them, with reasoning.​

 

 

Task 2: Creative Thinking + Storytelling + Copywriting

Objective: Assess your ability to craft a compelling narrative and write marketing copy.​

Task:

• Focussing on any one persona identified in task 1, design a marketing campaign for any one of the offline or online channels that you would leverage to acquire users. 
• Build a thorough understanding of the campaign, with the value proposition that you will market, create the messaging that you will use in the campaign

 

Task 3: Visual Communication

Objective: See how well you can conceptualize or execute a visual idea.​

Task:

• Based on the above campaign that you design, create associated marketing collateral that you will leverage to execute the campaign. 
• Marketing collaterals can include Images/Videos/Messaging/Content/Landing Pages etc

 

Evaluation Criteria:

• Research depth & insights
• Originality & creativity
• Clarity of thought & storytelling 
• Copywriting & visual communication strength
• Structure, organization & timelines in the planning section​

 

Submission Format: 

• You can submit the task in the format that you are most comfortable with. 
• You can use Google Doc, Notion or any other tools. Just make it public so that we can view it
• You can leverage ChatGPT or any AI tools for ideation and brainstorming, but ensure that structuring, documentation, storytelling, copywriting and planning are done by you. 
   

Other Details

• Salary: 35k-45K Per month
• Location: Bangalore - Hybrid
• Type: Full Time 
• Experience: 1-2 years

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