Project Description

Title:
Freelance Social Media Executive Application – Instagram Strategy & Story Design for Suta

🔹 Objective:
To demonstrate my creative and strategic capabilities as a Social Media Executive by designing two engaging Instagram stories and analyzing the Instagram strategy of the Indian fashion brand Suta. The project showcases my understanding of content pillars, brand aesthetics, and audience engagement on Instagram.

🔹 Time Required:
Approx. 8–10 hours over 2 days
(Research – 3 hrs, Story Design – 3 hrs, Strategy Analysis – 2 hrs, Final Edits – 2 hrs)

🔹 Tools Used:

Canva – for designing Instagram stories

Instagram app – for strategy observation and content study

Google Docs – for documenting the strategy breakdown

ChatGPT – for refining insights and formatting

🔹 Conclusion:
This assignment reflects my ability to ideate, design, and dissect social media content with a focus on visual storytelling and brand alignment. It highlights my understanding of how creative content integrates with brand strategy to drive audience connection and growth. I'm confident this demonstrates my readiness to contribute meaningfully as a freelance Social Media Executive.