Objective:
This dual project focused on two core goals—first, analyzing and creating engaging Instagram story content for Suta, a storytelling-led Indian fashion brand; and second, crafting a strategic 7-day content calendar for Social Palette, a creative studio, to reflect its brand identity and boost engagement across key content pillars.

Time Required:
Approximately 12–16 hours in total (6–8 hours per project), covering brand research, content planning, ideation, visual referencing, and final formatting.

Tools Used:
Instagram (for research and trend analysis)
Google Docs & Sheets (for planning and documentation)
ChatGPT (for content ideation, structure, and optimization)

Key Learnings & Conclusion:
Both projects deepened the understanding of how thoughtful content strategy shapes a brand's online presence. The Suta strategy breakdown emphasized emotional storytelling, visual coherence, and the power of community-driven content—while suggesting opportunities in interactive formats and discoverability. Meanwhile, the Social Palette plan delivered a high-conversion content calendar aligned with branding, design education, and client acquisition goals. Together, the projects showcased strategic thinking, creative execution, and a user-first approach—ready to be deployed across Instagram with clarity and impact.