"Topmate" isn't a widely recognized term in the context of content strategy. It could potentially refer to a strategy that emphasizes top-level content partnerships or collaborations ("top" referring to high-level partners or influencers).In this approach, the focus would be on forming strategic alliances with influential individuals, brands, or organizations to create and distribute content. By leveraging the reach and credibility of these top-level partners, the content strategy aims to amplify its message and reach a broader audience.