Objective:
The goal of this assignment is to create engaging and professional content for a 40-year-old founder’s LinkedIn account. The task includes writing a LinkedIn post, brainstorming content ideas for his profile and writing tweets for cross-platform presence.

Time:
Estimated completion time: 3 to 4 hours, including ideation, drafting and editing.

Tools:

Google Docs (for drafting)

Online research (for trends and examples)

Canva (for designing the thumbnail)

Procedure:

1. Select the topic for the LinkedIn post.

2. Research on the topic on LinkedIn, read relevant blogs and Reddit posts.

3. Write a professional, founder-appropriate post (style - thought leader).

4. Generate 4-5 content ideas based on the founder’s positioning.

5. Draft 2-3 tweets to showcase thought leadership in a shorter, crisp format.

6. Review and refine the content for consistency and clarity.

Ideation/Concept:
The concept revolves around positioning the founder as a thought leader who blends professional insights with lifestyle reflections (sports, networking, entrepreneurship). The content tone feels natural, human and engaging while building credibility.

Conclusion:
This assignment provides a strong base for consistent personal branding and audience engagement across platforms (LinkedIn & X) for our founder/entrepreneur.