🎯 Objective:

The goal was to create engaging and motivational content for Habuild, divided into two parts:

1. A short-form video script on Mindful Eating (focused on snacking less and weight loss) 

2. Seven short and punchy daily nudges for Habuild’s 21-Day Free Yoga Challenge to encourage participation.

🛠️ Procedure & Tools:

A. Understanding the Brief

First, I read the brief carefully and highlighted the key points (like tone, format and what Habuild stands for).

Jotted down core themes: mindfulness, health, motivation, and relatability.

B. Brainstorming & Research

Looked into common snacking habits, relatable struggles and trends people connect with.

Explored past Habuild content and similar yoga/wellness brands to get a feel of their voice.

Took notes on push notifications from apps like Zomato, Duolingo and Headspace for inspiration on nudges.

C. Script Writing (Video)

Started with a strong hook - something most people would go “yep, that’s me” to.

Kept the structure tight (intro --> problem --> relatable insight --> solution/mindful takeaway).

Used conversational tone + visual cues in mind for how it could be shot.

D. Nudge Creation (7 Days)

Wrote one-liners that felt fun, motivating or a little cheeky just like a push notification that makes you smile or take action.

Aligned each day’s nudge with the given theme (like intentions, breathwork, etc.).

Used a mix of English and Hinglish to keep it fresh and relatable.

E. Editing & Final Touches

Ran everything through Grammarly to keep it error-free.

Read each line out loud to make sure it flowed naturally.

Combined both parts into a single doc, formatted cleanly.

⏳ Timeline:

Hour 1: Read the brief, researched habits & yoga benefits, brainstormed ideas

Hour 3: Wrote and refined the short-form script + wrote all 7 nudges

Hour 4: Final edits and document formatting

✅ Conclusion:

This task was a fun mix of creativity and purpose. From relatable hooks to mindful nudges, I aimed to keep the tone positive and motivating. The final content is crisp, engaging and aligned with Habuild’s wellness vibe.