Why this topic matters - why we’re covering it now

The festive sale starts September 23. Sellers are anxious about last-minute prep and worried about mistakes that could eat into profits. This edition is built to help them handle the crunch with clarity.

Reader value - what founders and investors will gain from this edition

Founders will learn data-backed strategies to stock, price, and market during peak demand.

Investors will get a sharper view of where consumer demand is shifting (Tier 2 and Tier 3 cities, quick commerce) and which brands are positioned to profit more

The core insight - the key takeaway we want to leave readers with

Readers will leave either relieved that they are on the right track for the festive sales or educated on the precise steps they need to take with only 10 days left. The included checklist gives them a practical way to act immediately and avoid missing out on peak opportunities.