Objective:
The objective of this project is to create engaging and informative content for Habuild’s upcoming 21-Day Free Yoga Challenge and a short-form video script for mindful eating, specifically focusing on the theme of “Snacking Less & Weight Loss.” The aim is to motivate and inspire people to join yoga sessions online, promote mindful eating habits, and help individuals stay consistent with their wellness journey.

Part 1: Write a short-form video script (under 90 seconds) for Habuild's mindful eating campaign, addressing the impact of mindless snacking on health and introducing mindful eating as a solution.

Part 2: Develop 7 daily nudges for the 21-Day Free Yoga Challenge, encouraging participation and guiding users through different stages of their yoga journey, from setting intentions to reflecting on progress.

Time Required:

Part 1 (Video Script): Approximately 2.5 hours for research, brainstorming, writing, and refining the script.

Part 2 (Daily Nudges): Approximately 1.5 hours for crafting engaging and concise nudges for each day, ensuring they are both motivational and aligned with the campaign themes.

Tools Used:

Google Docs/Notion: For writing, organizing, and collaborating on the content.

Research Tools: To gather insights on mindful eating, yoga benefits, and effective writing styles for digital content - Google and Perplexity.

Social Media Trends: To align the short-form video with current trends on platforms like Instagram Reels and YouTube Shorts for maximum engagement.

Conclusion:
The project successfully creates dynamic content to engage the audience in both mindful eating and yoga practices. By addressing common challenges and offering solutions through motivational nudges and relatable video scripts, this project aims to foster a healthier and more mindful community for Habuild’s audience. The project combines creativity, wellness advocacy, and digital content strategies to drive participation and establish a meaningful connection with users.