→ Objective: To create engaging and relatable content that gently encourages healthier daily habits, whether through consistent yoga practice or mindful eating.

→ Tools:

• ChatGPT for idea purposes
• Google Docs for writing the content
• Google for deep research regarding the brand and its target audience
• Grammarly for checking grammatical errors

→ Thought and Writing Process:

• First, I did a deep research about Habuild, their content, target audience, etc.
• For the video script, I made sure it is relatable and aligns perfectly with their target audience.
• I made sure the video gently makes the audience understand the importance of mindful eating without being pushy.
• For the nudges writing, first, I did some research about what kind of nudges people want to see without making them want to dismiss it immediately.  I used ChatGPT for ideas, too.
• I checked other wellness and mindfulness brands and analyzed their way of nudging their audience without sounding pushy.
• Then, for writing, I went with Hinglish, which is how people speak every day, to make it more relatable.
• I made sure the nudges sound like soft reminders coming from loved ones, which makes them want to take action.
• I understood that the target audience wants to build healthy habits, either by yoga or by mindful eating, or both.
• Finally, I used Google Docs for writing the entire thing while Grammarly assisted me with spelling errors and sentence structure.

→ Timeline: The project took approximately 3-4 hours, including research and writing time.

→ About Brand

• Habuild: A wellness-focused brand helping people build consistent yoga habits through simple, accessible, and community-driven daily yoga sessions.
• Target Audience: Middle-aged women and older adults, especially those who are not very tech-savvy but actively use WhatsApp. 
• Objective: To help people create long-term healthy habits through daily yoga, mindful living, and community accountability.