The objective of this assignment was to craft a high-quality newsletter edition for The D2C Cents.

The brief was to develop a complete newsletter that breaks down the festive sale season in India (Flipkart’s Big Billion Days and Amazon’s Great Indian Festival), offering strategic insight for both founders and investors. 

The piece had to be informative yet conversational, with a strong editorial voice and a balance of cultural relevance, actionable tips, and market data.

The newsletter is designed to feel both scrollable and smart, using headings, tip boxes, GIFs, bullets, and metaphors to keep readers engaged.

Tools Used:

ChatGPT: For research structuring, analogies, and outlining founder/investor frameworks
Grammarly: For final proofreading and clarity checks.
Giphy + Notion: For visual breaks, editorial layout planning, and image sourcing.
Flipkart & Amazon Press Sources: For verifying and integrating data points